In this week's roundup, we discuss the rise of engagement farming, the evolving role of token project founders as public-facing marketers, and the tension between long-term building and short-term market pressures. We also examine Jito’s BAM rollout, modular blockchain design, Zora’s creator economy model, and the regulatory implications of the CLARITY Act for L2 sequencers. Enjoy!

--

Katana is a DeFi-first chain built for deep liquidity and high yield. No empty emissions, just real yield and sequencer fees routed back to DeFi users.

Pre-deposit now: Earn high APRs with Turtle Club https://app.turtle.club/campaigns/katana or spin the wheel with Katana Krates https://app.katana.network/krates

-

Follow Austin - https://x.com/AustinAdams10

Follow Jill: https://x.com/jillrgunter

Follow Nick: https://x.com/nickwh8te

Follow Uma: https://x.com/pumatheuma

Follow Mike: https://x.com/MikeIppolito_

Follow Expansion: https://x.com/ExpansionPod_

Subscribe on YouTube: https://bit.ly/3QLwfTs

Subscribe on Apple: http://apple.co/4bGKYYM

Subscribe on Spotify: http://spoti.fi/3Vaubq1

--

Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/

--

Chapters:

00:00 Introduction

01:40 Yapper Culture

09:08 Katana Pre-Roll

09:31 Why Do Crypto Startups Fail?

14:55 Thoughts on Jito’s BAM & Modularity

36:34 Katana Mid-Roll

37:05 The CLARITY Act’s Impact on L2s

55:35 Zora’s Rebirth

--

Disclaimer: Nothing said on Expansion is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mike,Jill, Uma, Nick and our guests may hold positions in the companies, funds, or projects discussed.

Kod odcinka: 1000718959459

GUID: 5fb6bd3a-68e2-11f0-9310-8fa04a0506c6

Data wydania: 25.07.2025, 09:30:00